Superdry has become an Official Supporter of the Invictus Games The Hague 2020, presented by Jaguar Land Rover. Superdry also extends its partnership with the Invictus Games Foundation in a continuation of its long-term collaborative relationship.
In 2018, Superdry was the official clothing supplier for the Invictus Games Foundation and the Invictus UK that competed in the Invictus Games Sydney 2018. As an Official Supporter of the Games in The Hague in 2020, crew, officials, volunteers and family and friends will be provided with Superdry branded clothing and kit.
Phil Dickinson, Superdry Creative Director, said: ‘The Invictus Games is the most inspiring and motivating event in the world of sport. To work on this project is a career highlight for me personally and a defining moment for Superdry Sport.’
Superdry sport is designed to deliver specific performance solutions to the world’s most exceptional and dedicated competitors. The brand aesthetics are unique and inspirational, this impeccable attention to detail is emulated throughout the collection.
With brand values that are aligned with those of the Invictus Games Foundation and the Games, Superdry’s synergy will be central to their commitment to helping the competitors achieve their best, and to the principles of the Invictus Games.
“We are happy to announce and welcome our first Official Supporter for the Games: Superdry”, said Gen (ret) Mart de Kruif, Chairman of the Invictus Games The Hague 2020. “This partnership enables the professional appearances of our support staff, officials, volunteers and Family & Friends during the Games. It enables our visitors to address the right people, it is also is a token of appreciation towards our support staff to be awarded and dressed with high quality apparel, suited for the job”.
Dominic Reid, CEO of the Invictus Games Foundation, said, “We are delighted to announce the continued support of Superdry to both the Invictus Games Foundation, and the forthcoming Games in The Hague. Our partnership will help us continue our international activity on behalf of wounded, injured or sick Servicemen and women, as well as meaning members of our team will be smartly kitted out as they go about their work.”